ChooseATL
A Love Letter to Atlanta

In the summer of 2013, our friends at Nebo invited Lyda Fire to direct, shoot & edit a video for a special website. Adam was assembling a team to create a grassroots movement called ChooseATL. He wanted a cinematic love letter to Atlanta. It had to remind locals why they love Atlanta and it had to recruit the creative class.

Fired up, we accepted the challenge. For two months, we interviewed leaders like David Cummings (CEO at Atlanta Ventures), Nick Ogawa (Composer & Cellist Takénobu), Lisa Bobb (Owner at Squash Blossom Boutique), and our very own Creative Director Namrata Mruthinti, to discuss their Atlanta experiences. With this project, we fell into a deeper love with "The City of Trees". We choose Atlanta.

Direction & Editing: Lyda Fire
Producer: Nebo
Video: Lyda Video & Photo
Timelapse: UpThink Lab
Score: Takénobu

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